Why Now014 MIN·JUN 2026
World Cup 2026 Comes to America: 78 Matches, 11 US Cities, and a Soccer-Toy Boom
For the first time, the FIFA World Cup is being staged across the United States, Canada, and Mexico, with 78 of its 104 matches on US soil. The cultural moment is already reshaping how American families buy, play, and think about soccer.
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Why Now022 MIN·JUN 2026
America fell for soccer. Here's why the table version matters now.
The World Cup is on U.S. soil this summer and youth soccer is the country's fastest-rising sport — but the toy aisle has nothing robotic to meet the moment. RoboSoccer already does.
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