Why Now012 MIN·SEP 2026
America fell for soccer. Here's why the table version matters now.
The World Cup was played on U.S. soil this summer and youth soccer is the country's fastest-rising sport — but the toy aisle still has nothing robotic to meet the moment. RoboSoccer already does.
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Why Now024 MIN·SEP 2026
World Cup 2026 in America: 78 Matches, 11 US Cities, and a Soccer-Toy Boom
For the first time, the FIFA World Cup was staged across the United States, Canada, and Mexico, with 78 of its 104 matches on US soil. The tournament is over; the soccer-toy boom that came with it now heads into the holiday season.
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